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Meloway Makeup

Meloway Makeup

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Meloway is an innovative, Brooklyn-based cosmetics brand founded by brothers Ash and Aiden Kim. Drawing from their family's background in beauty innovation, they aim to make makeup accessible, easy, and fun for all. Meloway offers a range of cruelty-free, vegan, and paraben-free products, including their award-winning Your Way Mascara with an adjustable brush, the Hi-Rise Matte Lipstick featuring a one-handed cap-less design, and the Your Way Eyeliner + Remover, a liquid eyeliner paired with a built-in eraser. By focusing on essentials and user-friendly designs, Meloway empowers individuals of all skill levels to express themselves confidently through makeup.

Why we know this works

Meloway Makeup is actively working to design products with inclusion in mind. They are specifically designing products for those with physical disabilities. The high-rise matte lipstick with its twist up “capless” packaging is innovative and accessible!

How to access this resource

Access this resource at https://melowaymakeup.com/

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